Well crafted web pages or great features in an app will be undermined if the micro content associated with it isn't right. The little snippets of teaser text, form labels and help text give users confidence and encourage deeper engagement.
usability ed
User experience and content management in higher education
Saturday, 27 April 2013
Sunday, 14 April 2013
Top tasks vary by medium - McGovern
Gerry McGovern presents an overview of his research for Cisco highlighting that your target audience is likely to have a different set of top tasks depending on how they engage with you.
Labels:
content strategy,
Gerry McGovern,
social media
Mobile in Higher Ed survey results 2013
We all know use of mobile touchscreen devices is on the rise, but little is written specifically about the university sector. Karine Joly has repeated her annual survey of US Higher Ed web managers to provide a summary of analytics data and colleges' approach to accommodating these visitors.
Labels:
higher ed,
mobile,
web analytics
Collaborative user research recording
If you've ever done user testing, you'll know that one of the most onerous aspects is reporting on findings. And then getting stakeholders to read them. This collaborative recording approach - including a spreadsheet template - could well be worth a try.
Labels:
agile,
lean,
project management,
usability,
usability testing tips
Tuesday, 2 April 2013
Confab Content Strategy Conference write up
Gutted that I couldn't go to the London content strategy conference, Confab 2013 as it has a number of sessions with authors, thinkers and speakers I admire. Thankfully, Martin Belam has written blog posts to summarise each session.
Labels:
content strategy,
presentation
Monday, 1 April 2013
The cost of adding
Gerry McGovern writes about the hidden costs of adding content and features. It's easier and in our nature to look to add rather than remove, but we rarely think about the implications.
Sunday, 31 March 2013
Some UX myths debunked
Frank Guo explains why 3 commonly held 'rules' of usable websites aren't true for uxmatters.com
Labels:
usability,
user experience,
website user trends
Saturday, 30 March 2013
Calls to action tips
What's a call to action? It's the reason a web page exists. The thing you want your reader to do next. This presentation provides 20 do's and don'ts, covering a range of graphical and editorial considerations.
Labels:
customer experience,
presentation,
writing
Saturday, 23 March 2013
UX Apprentice - a beginner's tutorial
A nice resource from the Basamiq people that takes you through the fundamentals of user experience design quickly and simply.
Labels:
Balsamiq,
persona,
prototyping,
usability,
user experience
Search enhancement - invest in people
Gerry McGovern writes about search, inspired by a New York Times article. The point? No matter how smart technology gets, the best search experience needs human involvement.
Labels:
content management,
Gerry McGovern,
search
UX presentation for CIM
This week I had the pleasure of presenting at a Chartered Institute of Marketing (CIM) conference in Edinburgh. My presentation? "Marketing is dead, long live user experience!" (I didn't get lynched).
Labels:
edinburgh,
higher ed,
presentation,
user experience,
web marketing
Friday, 15 March 2013
Today's top web design & UX mistakes
A couple of articles with one thing in common - mistakes being made today on websites again and again. One focusing on user experience and one on web design boo-boos.
Labels:
user experience,
website user trends
Saturday, 9 March 2013
How organisations stifle good design
An excellent opinion piece by Leisa Reichelt on the challenges faced by designers. Not tricky design problems though. Organisations, politics, ego and immovable complex processes. Sound familiar?
Labels:
project management,
stakeholder management
Customer journey mapping resources for better UX
Leisa Reichelt, a user experience consultant, sells her services and at the same time does a great job of succinctly explaining what a customer journey map is and why it should be important to you.
Thursday, 28 February 2013
Boag on social media
An excellent article on how we're not making the most of social media and not providing the experience between networks and our websites that our users want. And this ultimately is to the detriment of our business.
Labels:
customer experience,
Paul Boag,
social media,
user experience
Intro to finding your website's tone & voice
An excellent article explaining the difference between tone and voice, explaining why it's important to your website and helping you get started.
Labels:
customer experience,
user experience,
writing
Omni channel experience management
UX consultants Webcredible released a report last year analysing the performance of ten UK high street retailers against what it calls 'omni channel' experience criteria. Many companies have strategies for particular communications and commerce channels - online, mobile, in-store etc. Webcredible class omni-channel as the customer experience across channels.
The hidden costs in devolved content management
An interesting article reporting on the annual Society of IT Management (SocITM) review of local government websites and calling into question the cost-effectiveness of devolved web publishing. Something that Gerry McGovern has been saying for a long time and a point equally valid in the higher education sector.
Wednesday, 27 February 2013
EuroIA conference comes to Edinburgh
The Information Architecture conference EuroIA comes to Edinburgh this year.
Labels:
edinburgh,
information architecture,
user experience
Sunday, 24 February 2013
Responsive design strategy
Jared Spool has written a really nice article pulling together the key considerations when devising a strategy to achieve a responsive design - a site layout and content structure approach that adapts according to the device your website visitor is using.
Labels:
content strategy,
Jared Spool,
mobile,
usability
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