Well crafted web pages or great features in an app will be undermined if the micro content associated with it isn't right. The little snippets of teaser text, form labels and help text give users confidence and encourage deeper engagement.
Saturday, 27 April 2013
Sunday, 14 April 2013
Gerry McGovern presents an overview of his research for Cisco highlighting that your target audience is likely to have a different set of top tasks depending on how they engage with you.
We all know use of mobile touchscreen devices is on the rise, but little is written specifically about the university sector. Karine Joly has repeated her annual survey of US Higher Ed web managers to provide a summary of analytics data and colleges' approach to accommodating these visitors.
If you've ever done user testing, you'll know that one of the most onerous aspects is reporting on findings. And then getting stakeholders to read them. This collaborative recording approach - including a spreadsheet template - could well be worth a try.
Tuesday, 2 April 2013
Gutted that I couldn't go to the London content strategy conference, Confab 2013 as it has a number of sessions with authors, thinkers and speakers I admire. Thankfully, Martin Belam has written blog posts to summarise each session.
Monday, 1 April 2013
Gerry McGovern writes about the hidden costs of adding content and features. It's easier and in our nature to look to add rather than remove, but we rarely think about the implications.
Sunday, 31 March 2013
Saturday, 30 March 2013
What's a call to action? It's the reason a web page exists. The thing you want your reader to do next. This presentation provides 20 do's and don'ts, covering a range of graphical and editorial considerations.
Saturday, 23 March 2013
This week I had the pleasure of presenting at a Chartered Institute of Marketing (CIM) conference in Edinburgh. My presentation? "Marketing is dead, long live user experience!" (I didn't get lynched).
Friday, 15 March 2013
Saturday, 9 March 2013
An excellent opinion piece by Leisa Reichelt on the challenges faced by designers. Not tricky design problems though. Organisations, politics, ego and immovable complex processes. Sound familiar?
Leisa Reichelt, a user experience consultant, sells her services and at the same time does a great job of succinctly explaining what a customer journey map is and why it should be important to you.
Thursday, 28 February 2013
An excellent article on how we're not making the most of social media and not providing the experience between networks and our websites that our users want. And this ultimately is to the detriment of our business.
UX consultants Webcredible released a report last year analysing the performance of ten UK high street retailers against what it calls 'omni channel' experience criteria. Many companies have strategies for particular communications and commerce channels - online, mobile, in-store etc. Webcredible class omni-channel as the customer experience across channels.
An interesting article reporting on the annual Society of IT Management (SocITM) review of local government websites and calling into question the cost-effectiveness of devolved web publishing. Something that Gerry McGovern has been saying for a long time and a point equally valid in the higher education sector.
Wednesday, 27 February 2013
Sunday, 24 February 2013
Jared Spool has written a really nice article pulling together the key considerations when devising a strategy to achieve a responsive design - a site layout and content structure approach that adapts according to the device your website visitor is using.